Another personal obsession:Forget big data: Why thinking small can help marketers see the future

Marketers may not be able to predict the future, but columnist Loretta Jones explains how a combination of small data analytics, predictive analytics and marketing automation can help your campaigns perform at their best.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/forget-big-data-thinking-small-can-help-marketers-see-future-200468
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