Another personal obsession:How to use your buyer personas to build your 2017 marketing budget

You've done your research and created buyer personas -- now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your marketing budget.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/use-buyer-personas-build-2017-marketing-budget-200296
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