Another personal obsession:New B2B analytics platform called Proof correlates sales results with marketing efforts, despite time lag

The approach is based on techniques honed over years by B2B execs.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/new-b2b-analytics-platform-called-proof-correlates-sales-results-marketing-efforts-despite-time-lag-200178
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