Another personal obsession:The truth about channel marketing: everything you have been told is wrong

  There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/truth-channel-marketing-everything-told-wrong-199287
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