Another personal obsession:‘Tis the season to optimize search bidding

  If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/tis-season-optimize-search-bidding-199856
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