Another personal obsession:With its new cloud-based header bidding, Amazon is taking another step toward building ‘an adtech powerhouse’

And its new Shopping Insights opens up its treasure trove of first-person shopping data to website publishers -- for free.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/new-cloud-based-header-bidding-amazon-taking-another-step-toward-building-adtech-powerhouse-200550
via Mister Fire