Another personal obsession:Snapchat rolls out QR-style ‘Snapcodes’ to open links in app

Snapchat will provide in-app analytics for Snapcodes that are scanned at least 100 times.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/snapchat-rolls-qr-style-snapcodes-open-links-app-205293
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Another personal obsession:Creative is Complicated: Tips for better brand/agency collaboration

We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses, and burnt out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process,...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/creative-complicated-tips-better-brandagency-collaboration-205283
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Another personal obsession:Facebook updates News Feed algorithm to show more timely and authentic stories

Facebook's combating fake news by improving its News Feed algorithm based on two new signals.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/facebook-news-feed-fake-news-205238
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Another personal obsession:Apple Reports Best Quarter Ever: $78.4 Billion Revenue, 78 Million iPhones Sold

The huge quarter follows three consecutive quarters of year-over-year sales declines.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/apple-reports-best-quarter-ever-78-4-billion-revenue-78-million-iphones-sold-205236
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Another personal obsession:Marketing Day: Snapchat’s ad tech, Budweiser’s Super Bowl ad & Facebook news

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-day-snapchats-ad-tech-budweisers-super-bowl-ad-facebook-news-205226
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Another personal obsession:Let’s make 2017 the year of honest reviews!

Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/lets-make-2017-year-honest-reviews-205024
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Another personal obsession:SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.

LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/smbs-overwhelmed-digital-marketing-choices-stand-win-business-205044
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Another personal obsession:Walmart targets Amazon Prime with free, two-day shipping

Battle between retail giants continues as Walmart goes after Amazon Prime's free shipping by offering it with no membership fee required.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/walmart-targets-amazon-prime-free-two-day-shipping-205198
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Another personal obsession:Report: Snapchat launches new Facebook-inspired ad technology platform

Snapchat has launched a bigger and better advertising platform that is aimed to grow their revenues.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/snapchat-facebook-ad-platform-205192
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Another personal obsession:Budweiser Super Bowl LI ad tells immigrant story of founder coming to America from Germany

The Anheuser-Busch brand says its Super Bowl commercial was inspired by its founder Adolphus Busch's pursuit of the American Dream.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/budweiser-super-bowl-li-ad-tells-immigrant-story-founder-coming-america-germany-205165
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Another personal obsession:Super Bowl LI advertisers: Here are the brands gearing up for game day

New updates to the list include spots from Wendy's, Tide and Budweiser - and social posts announcing campaigns from BAI and T-Mobile.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/super-bowl-li-advertisers-brands-gearing-game-day-203234
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Another personal obsession:How martech has made ABM-at-scale possible

Account-based marketing uses spears instead of marketing’s traditional wide nets to get new customers, and now tech is enabling armies of spears.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/martech-made-abm-scale-possible-205038
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Another personal obsession:The 3 challenges all social CMI professionals face (and how to overcome them)

As the role of the social consumer market insights professional becomes ever more vital to organizations, contributor Will McInnes takes a look at the hurdles they face and how to successfully deal with them.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/three-challenges-social-cmi-professionals-face-overcome-202847
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Another personal obsession:Sizmek’s dynamically-assembled ad serving now includes audience segments from DMPs

The new Data Hub can also utilize previous ad history, such as ads already viewed from a specific advertiser.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/sizmeks-dynamically-assembled-ad-serving-now-includes-audience-segments-dmps-205062
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Another personal obsession:Facebook opens its ad network’s video ads to independent viewability checks

Advertisers will be able to hold their Audience Network ads to a higher viewability standard than Facebook's own 50% in view standard.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/facebook-opens-ad-networks-video-ads-viewability-checks-205077
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Another personal obsession:5 storytelling triggers that spur your readers to take action

How do you write content that encourages engagement? Contributor Jennifer Spencer shares five tips to keep in mind when creating a story for your readers.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/5-storytelling-triggers-spur-to-action-202740
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Another personal obsession:Tech firms join forces to push back on Trump immigration ban

More than 25 tech companies potentially involved in the action.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/tech-firms-join-forces-push-back-trump-immigration-ban-205117
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