Another personal obsession:Kia recruits Melissa McCarthy for Super Bowl LI campaign to launch the new Niro crossover SUV

The car maker has released two teaser ads with McCarthy as the narrator.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/kia-recruits-melissa-mccarthy-super-bowl-li-campaign-launch-new-niro-crossover-suv-203922
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