Another personal obsession:TrustRadius report: Demos, trials and customers’ opinions count most for B2B buyers

Less effective in making the sale: websites and marketing materials, unless validated by third-party sources.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/trustradius-report-demos-trials-customers-opinions-count-b2b-buyers-204964
via Mister Fire