Another personal obsession:Trump’s tweets dampen social sentiment toward brands, even when they’re nice

When @realDonaldTrump mentions a brand, positive social media sentiment around that brand declines, according to an analysis by 4C.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/trumps-tweets-dampen-social-sentiment-brands-even-when-theyre-nice-204220
via Mister Fire