Another personal obsession:Time’s Viant buys ad tech veteran Adelphic, creating ‘first DSP owned and operated by a people-based marketer’

With its database of a billion registered users worldwide, Viant is now ready to challenge the kings of people-based advertising: Google and Facebook.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/times-viant-buys-ad-tech-veteran-adelphic-creating-first-dsp-owned-operated-people-based-marketer-204434
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