Another personal obsession:[Reminder] Live webcast: How to create a single source of data truth for marketing

According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/reminder-live-webcast-create-single-source-data-truth-marketing-204937
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