Another personal obsession:How much is a happy customer worth?

Call it corny, but today’s marketers really need to create an emotional connection with their customers. Why? Because today’s customer is much more receptive to positive brand experience. A new Lithium/Harris poll finds that US consumers will spend one-third of their disposable incomes...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/much-happy-customer-worth-210203
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