Another personal obsession:Seriously, Google, can you just make exact match exact?

In the wake of Google's announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/seriously-google-can-just-make-exact-match-exact-209766
via Mister Fire