Another personal obsession:Self-serve analytics: Dream or reality?

Despite the hype, self-serve analytics isn't for everyone. Columnist Nick Iyengar says you need to take a close look at your team and its culture to get a better understanding of the right solution for your organization.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/self-serve-analytics-dream-reality-209953
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