Another personal obsession:6 reasons why building your own customer data asset is a recipe for marketing success

Don't let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure you're in control of your customer data.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/6-reasons-building-customer-data-asset-recipe-marketing-success-211080
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