Another personal obsession:CMO audit series, Part 2: Untangling the web of mobile technology

With a plethora of mobile marketing technologies to choose from, how do you find the right fit for your organization? In Part 2 of a series, columnist Scott Rayden lays out the elements you need to to build a strong mobile strategy.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/cmo-audit-series-part-2-untangling-web-mobile-technology-211961
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