Another personal obsession:How to cut through cross-channel noise using intent-driven personalization

In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to connect with your target audience. With consumer attention spans at an all-time low, how can you ensure that your campaigns, bids and budgets are reaching the...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/cut-cross-channel-noise-using-intent-driven-personalization-211785
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