Another personal obsession:How to implement an optimization framework for long-term attribution success

Columnist Alison Lohse offers a framework around which to structure your attribution program and stay aligned to organizational goals by strategically balancing efficiency, scale and testing.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/implement-optimization-framework-long-term-attribution-success-211895
via Mister Fire