Another personal obsession:Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about

Don't let "quantity over quality" be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/mobile-engagement-just-got-even-important-marketers-heres-need-thinking-211233
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