Another personal obsession:Start thinking now about how to tug at the heartstrings of your holiday shoppers

It's never too early to start planning your holiday marketing strategy. Contributor Giovanni Strocchi takes a look at how marketers can boost brand loyalty and sales by tapping into consumers' emotions.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/putting-emotional-advertising-context-holiday-period-203587
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