Another personal obsession:3 ways humans can do PPC better than machines alone

Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use Business Data for Bid Management Bid management can be one of the most repetitive and boring tasks of...

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/3-ways-humans-can-ppc-better-machines-alone-233003
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