Another personal obsession:From transaction to companion: Engaging at each level of the consumer journey

The consumer journey doesn't end at the point of purchase. Columnist Davor Sutija discusses how brands can extend the conversation beyond the moment of purchase to promote engagement and loyalty.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/transaction-companion-engaging-level-consumer-journey-231803
via Mister Fire