Another personal obsession:Reach score: A suggested standard for local marketing

Measuring reach for local events and nonprofits can be challenging. Columnist Megan Hannay dives into metrics such as social media following and event attendees to get a better grasp of the whole picture.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/reach-score-suggested-standard-local-marketing-232160
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