Another personal obsession:Big companies are treating Amazon like a branding channel

Big brands are taking a page from smaller upstarts and looking to better understand their customers. Columnist Andrew Waber says the upshot is a shift in ad dollars to Amazon Marketing Services and similar ad products.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/big-companies-treating-amazon-like-branding-channel-233053
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