Another personal obsession:Structuring paid search campaigns: Segmentation vs. aggregation

Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs. The post Structuring paid search campaigns: Segmentation vs. aggregation appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/structuring-paid-search-campaigns-segmentation-vs-aggregation-245705
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