Another personal obsession:Swrve’s new platform enables ‘payload’ targeting and triggering

The company says this is the first real-time use of granular data within an event for defining audiences and deciding when to send messaging. The post Swrve’s new platform enables ‘payload’ targeting and triggering appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/swrves-new-platform-enables-payload-targeting-and-triggering-245427
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