Another personal obsession:Aetna’s Shiva Mirhosseini: Like any good relationship, sales tech & martech teams need incentive to connect with each other

A good 'marriage' requires an understanding of how each team can benefit from the partnership. The post Aetna’s Shiva Mirhosseini: Like any good relationship, sales tech & martech teams need incentive to connect with each other appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/aetnas-shiva-mirhosseini-like-any-good-relationship-sales-tech-martech-teams-need-incentive-to-connect-with-each-other-247402
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