Another personal obsession:Dun & Bradstreet report: Despite buzz, only one-third of B2B businesses are committed to an ABM strategy

A majority of B2B companies aren't confident in the quality of the data they need to drive an ABM program. The post Dun & Bradstreet report: Despite buzz, only one-third of B2B businesses are committed to an ABM strategy appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/dun-bradstreet-report-despite-buzz-only-one-third-of-b2b-businesses-are-committed-to-an-abm-strategy-247907
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