Another personal obsession:Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads

Spending for targeted ads to users who have granted consent are also spiking, but the expectation is that rates will stabilize as the audience of consenting users grows. The post Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/smaato-report-finds-post-gdpr-spike-in-cpms-for-non-targeted-mobile-ads-247932
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