Another personal obsession:How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems

Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease tensions between advertisers, publishers and consumers. The post How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/how-the-iab-tech-labs-new-privacychain-could-solve-one-of-consent-managements-biggest-problems-249577
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