Another personal obsession:How to use data to power target account selection

According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. If that isn’t a ringing endorsement for the efficacy of ABM, then I don’t know what is. In theory, ABM is...

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/how-to-use-data-to-power-target-account-selection-249393
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