Another personal obsession:3 things sales leaders should know about ABM measurement

As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the reality is, ABM isn’t something marketing does in a silo — and B2B sales orgs need to get on board. Put simply, ABM is a target account strategy that requires...

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/3-things-sales-leaders-should-know-about-abm-measurement-254528
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