Another personal obsession:Account-based marketing tools: What you need to know

An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company. ABM tools automate many of the data and workflow processes that enable this approach. This 60-page guide from MarTech Today brings together everything you...

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/account-based-marketing-tools-what-you-need-to-know-2-254904
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