Another personal obsession:Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges

How viewability expectations are evolving and what that means for marketers. The post Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/optimizing-for-attention-viewability-gives-rise-to-time-in-view-metrics-poses-challenges-253866
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