Another personal obsession:Amazon scoops up Sizmek’s Ad Server and DCO business, carving out a space in the walled garden triopoly

The acquisition will give advertisers the ability to use Amazon’s rich data from searches and purchases to target audiences on platforms beyond its own.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/amazon-scoops-up-sizmeks-ad-server-and-dco-business-carving-out-a-space-in-the-walled-garden-triopoly-262029
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