Another personal obsession:Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilities

Its DSP users will have a full view of the programmatic ad environment broken down by channel, ad format and exchange.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/verizon-medias-new-ad-transparency-tool-provides-reach-cost-insights-forecasting-capabilities-262487
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