Another personal obsession:How location data and analytics are revolutionizing JCDecaux’s OOH business

The company is working with Neustar for audience insights and targeting and Ubimo for foot-traffic attribution.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/how-location-data-and-analytics-are-revolutionizing-jcdecauxs-ooh-business-261940
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