Another personal obsession:TrueView audience engagement: Paid strategies to find fans and reduce waste

Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/trueview-audience-engagement-paid-strategies-to-find-fans-and-reduce-waste-262653
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