Another personal obsession:Forrester: Over-reliance on big data, siloed teams impede customer insights

Nearly a third of digital marketers reply completely on big data when making decisions according to Forrester’s latest survey.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/forrester-over-reliance-on-big-data-siloed-teams-impede-customer-insights-262499
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