Another personal obsession:NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns

The Sales Lift Metrics service is designed to provide in-flight data on key campaign tactics, such as audience targets, media placements, creative messaging and ad formats.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/ncs-launches-ai-service-to-optimize-for-offline-incremental-sales-in-cpg-digital-campaigns-264792
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