Another personal obsession:Programmatic Beyond RTB: A Primer

Programmatic ad buying isn't just about real-time bidding. Columnist Matt Ackley takes a look at other, non-real-time-bidding methods that are gaining traction. The post Programmatic Beyond RTB: A Primer appeared first on Marketing Land.



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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/OO7yqzofj5k/primer-programmatic-beyond-rtb-125191

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