Another personal obsession:Spotify’s New “Playlist Targeting” Lets Brands Segment Ad Audiences Based On Activities Or Moods

Using playlist data, brands will be able to choose from 15 different categories, including labels like "workout" or "chill." The post Spotify’s New “Playlist Targeting” Lets Brands Segment Ad Audiences Based On Activities Or Moods appeared first on Marketing Land.



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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/03KgB29qL24/spotifys-new-playlist-targeting-lets-brands-segment-ad-audiences-based-on-activities-or-moods-125502

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