Another personal obsession: Butterfly Park Empuriabrava

One hour and forty-five minutes from the center of Barcelona you can spend a delightful day at Empuriabrava’s wonderful Butterfly Park. This interactive park allows the visitors to observe the fauna from up close, by entering the 1000 m2 jungle-like greenhouse, where they can see a variety of butterflies. The park’s staff is always present … Sigue leyendo Butterfly Park Empuriabrava →

from News From Barcelona http://newsfrombarcelona.esy.es/butterfly-park-empuriabrava/
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Another personal obsession: Malaga Airport to Marbella Bus Station by Bus

The special Malaga airport to Marbella bus station bus service provides welcome and easy access to visitors to the Costa del Sol. If you are arriving at the airport in daylight hours and would prefer to pick up your hire car in Marbella the following day or later, then the airport bus service is the … Sigue leyendo Malaga Airport to Marbella Bus Station by Bus →

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Another personal obsession: Most Romantic Restaurants in Barcelona

With its quirky boutique eating places, labyrinthine Gothic Quarter, beachside eateries, modernista buildings and tree lined avenues, Barcelona is the right location for a romantic assembly, be it the celebration of a wedding or lengthy-time period relationship or a clandestine tryst – naughty naughty. So lots of Barcelona’s bars, cafes and eating places are intimate … Sigue leyendo Most Romantic Restaurants in Barcelona →

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Another personal obsession: Search in China Goes Past Baidu as Qihoo 360 Launches in Hong Kong

Chinese language Web safety trade Qihoo 360 has partnered with a Hong Kong agent to improve its search products and services to overseas manufacturers as they searching for new advertising and Marketing channels in China.

The brand new Hong Kong promoting unit will present gross sales, advertising, consulting products and services and technical beef up for international purchasers trying to promote to younger, neatly-to-do customers on Qihoo 360’s search engine platform, Haosou.

“China’s economic system is booming and trade gamers are all seeking to construct their world markets, so we have now numerous world clients and it is all about how we will serve them higher,” says David Ip, international industry marketing consultant, Qihoo 360.

Whereas Baidu is still the dominant search engine participant in China, in simply two years Haosou has taken a 30 percent share of the Chinese search market and boasts a largely young, affluent and tech-savvy user base concentrated in China’s eastern tier-one cities.

The launch in Hong Kong serves as a reminder of China’s search options beyond Baidu. “The market always needs alternatives,” says China search specialist Eddie Choi. “A good practice of search marketing requires constantly refreshing keyword choices, developing new copy, so why not add a new search engine in the mix,” he says.

Choi says Baidu’s cost-per-click (CPC) inflation has become a serious concern for marketers in China and believes its domination in the search sector will wane in the same way Google has lost market share to Bing and Yahoo in the West. Haosou has a lot of unexploited potential in the search and mobile space, he adds.

“As an advertiser you definitely want different platforms to advertise your product and introduce [your product], and to be able to get more mass demographic for your product,” says Ashley Chun, director of marketing, Asia Pacific for online foreign exchange trading platform FXCM.

“From a customer point of view [Qihoo] 360 offers something different from what the market currently has and adds a value in having choice for customers,” says Chun.

Mobile and security are the business’s key strengths – with its compensation scheme offering reimbursement if users are defrauded by a website while using Qihoo 360’s anti virus products, browser products or its Haosou search engine.

It also invites users to rate website links on relevant content and usefulness.

“As an online trading firm, fraud and things that are negative for consumers – this is a priority concern for us. We deal with a lot of fake websites – so the value added by [Qihoo] 360 for our brand is something which is really great for us,” says Chun.

The China Internet search engine market was worth around RMB60 billion (US$9.7 billion) in whole market earnings in 2014, representing a rise of fifty two p.c 12 months-over-yr, and is anticipated to achieve RMB168 billion (US$27 billion) in 2018. 

from Could Be Better | Last Digital Marketing Updates http://could-be-better.esy.es/search-in-china-goes-beyond-baidu-as-qihoo-360-launches-in-hong-kong.html
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Another personal obsession: Fb Tries Out New 10-2d Video Advert Choice, Providing Advertisers Value-Per-View Fee

Fb spokesperson says the brand new 10-2d commercials are not the most effective merchandising choice, however they do supply advertisers extra flexibility.

Please seek advice from Advertising Land for the entire article.

from Could Be Better | Last Digital Marketing Updates http://could-be-better.esy.es/facebook-tries-out-new-10-second-video-ad-option-offering-advertisers-cost-per-view-rate.html
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Another personal obsession:Facebook Tries Out New 10-Second Video Ad Option, Offering Advertisers Cost-Per-View Rate

Facebook spokesperson says the new 10-second ads aren't the best advertising option, but they do offer advertisers more flexibility.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/8I_wmCI6Ve0/facebook-tries-out-new-10-second-video-ad-option-offering-advertisers-cost-per-view-rate-133911
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Another personal obsession: Advertising and marketing Day: Pinterest’s Buyable Pins, YouTube Previews Updates & Visible Content material Advertising

This is our recap of what came about in internet affiliate Marketing nowadays, as stated on Advertising Land and different locations throughout the online.

Please seek advice from Advertising and marketing Land for the entire article.

from Could Be Better | Last Digital Marketing Updates http://could-be-better.esy.es/marketing-day-pinterests-buyable-pins-youtube-previews-updates-visual-content-marketing.html
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Another personal obsession:Marketing Day: Pinterest’s Buyable Pins, YouTube Previews Updates & Visual Content Marketing

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/N61LisRN-1k/marketing-day-pinterests-buyable-pins-youtube-previews-updates-visual-content-marketing-133901
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Another personal obsession: Pinterest Takes E-Commerce To Subsequent Stage With Launch Of Buyable Pins On iPads & iPhones

Presently to be had handiest on iOS gadgets within the U.S., Pinterest says it already has 30 million buyable pins from quite a few shops.

Please seek advice from Advertising Land for the whole article.

href=”http://feeds.Marketingland.com/~ff/mktingland?a=FBYYJjLpynA:fY-nyPqojqY:yIl2AUoC8zA”>

from Could Be Better | Last Digital Marketing Updates http://could-be-better.esy.es/pinterest-takes-e-commerce-to-next-level-with-launch-of-buyable-pins-on-ipads-iphones.html
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Another personal obsession: Fb Has a New Video Advert Possibility That Most effective Expenses Advertisers After 10 Seconds of Viewing

What quantities to a video “view” on Fb? For normal movies, Fb will provide it an professional view if it’s watched for 3 seconds. For video commercials, a “view” is in point of fact an impressions for advertisers.

Fb’s video commercials construction expenses advertisers for every impact their advert receives. And for the reason that Fb autoplays movies within the information feed, all any person has to do is scroll previous an advert and the advertisers is charged.

As a marketer, it’s simple to look why this isn’t precisely a super state of affairs. There’s in point of fact no solution to recognize if that “influence” truly quantities to any viewing time – or just a blip as any individual swiftly scrolls earlier.

That each one adjustments these days, as Fb has made a daring play to clutch the eye of doable video advertisers.

The Wall Street Journal reports that advertisers will now be able to choose another payment structure – one that allows them to pay only when their ads are viewed for at least 10 seconds.

Ten seconds is a lifetime when it comes to social media posts.

But Facebook, in confirming the report, says that the new 10-second option isn’t the best option, in its opinion.

“We strongly believe in giving marketers flexibility over how they buy video ads, and we listened to feedback which is why we’re offering the new cost-per-view option. We don’t believe it’s the best option in terms of capturing the best value and brand objectives marketers care about, but we want to give them control and choice over how they buy,” said a Facebook spokesperson.

Of course, the 10-second ad option could end up costing advertisers more during the auction phase. And that’s probably what Facebook’s getting at here.

But when you think about it, advertisers could end up reaping five to nine second views on their video ads and not being charged. And if someone watches your video ad for 10 or more seconds, at least you know you might’ve made a real impression.

It’s a big play against YouTube, but YouTube still offers more options. YouTube’s TrueView option, for instance, let’s marketers only pay if a viewer sticks around for 30 seconds. Plus, advertising on YouTube means you can place your ad inside videos that people are there to watch anyway. On Facebook, it’s much easier to avoid video ads – for now. Facebook is investing in much more content that would better house video advertising.

Twitter has also recently defined their video ad structure. The corporate simply presented autoplay, and can most effective cost advertisers when a promoted video is totally in view (no longer bring to a halt on the prime of backside by using a person’s scrolling) and when it’s performed for no less than three seconds.

from Could Be Better | Last Digital Marketing Updates http://could-be-better.esy.es/facebook-has-a-new-video-ad-option-that-only-charges-advertisers-after-10-seconds-of-viewing.html
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Another personal obsession:Pinterest Takes E-Commerce To Next Level With Launch Of Buyable Pins On iPads & iPhones

Currently available only on iOS devices in the U.S., Pinterest says it already has 30 million buyable pins from a number of retailers.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/FBYYJjLpynA/pinterest-takes-e-commerce-to-next-level-with-launch-of-buyable-pins-on-ipads-iphones-133876
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Another personal obsession: Facebook Has a New Video Ad Option That Only Charges Advertisers After 10 Seconds of Viewing

What amounts to a video “view” on Facebook? For regular videos, Facebook will give it an official view if it’s watched for three seconds. For video ads, a “view” is really an impressions for advertisers. Facebook’s video ads structure charges advertisers for each impression their ad receives. And since Facebook autoplays videos in the news feed, all someone has to ...

The post Facebook Has a New Video Ad Option That Only Charges Advertisers After 10 Seconds of Viewing appeared first on WebProNews.

from WebProNews » Marketing - WebProNews http://www.webpronews.com/facebook-has-a-new-video-ad-option-that-only-charges-advertisers-after-10-seconds-of-viewing-2015-06
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Another personal obsession: YouTube Creators Get Preview Of New Options, Together with 3D Movies & Studio App Updates

With out providing any explicit unencumber dates, YouTube says new options will roll-out over the route of this 12 months.

Please discuss with Advertising and Marketing Land for the entire article.

from Could Be Better | Last Digital Marketing Updates http://could-be-better.esy.es/youtube-creators-get-preview-of-new-features-including-3d-videos-studio-app-updates.html
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Another personal obsession: 5 refreshing plans in Barcelona

It’s summer. It’s hot. Barcelona is a great place to be in summer but sometimes the heat can also be unbearable. We offer you 5 classic plans to escape from the heat and cool down  like locals do. 1.Hello, Beaches! This is the obvious solution, but try to avoid the beach in Vila Olimpica and … Sigue leyendo 5 refreshing plans in Barcelona →

from News From Barcelona http://newsfrombarcelona.esy.es/5-refreshing-plans-in-barcelona/
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Another personal obsession:YouTube Creators Get Preview Of New Features, Including 3D Videos & Studio App Updates

Without offering any specific release dates, YouTube says new features will roll-out over the course of this year.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/8f5GKL1C1v0/youtube-creators-get-preview-of-new-features-including-3d-videos-studio-app-updates-133851
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Another personal obsession: Visible Content material Advertising and marketing: Constructing Digital Tales That Truly Join

Visible trumps textual content, so make it a key a part of your advertising and Marketing technique, says columnist Jim Yu. He outlines seven steps to apply when telling your story with visible content material.

Please discuss with Advertising and marketing Land for the entire article.

from Could Be Better | Last Digital Marketing Updates http://could-be-better.esy.es/visual-content-marketing-building-digital-stories-that-really-connect.html
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Another personal obsession:Visual Content Marketing: Building Digital Stories That Really Connect

Visual trumps text, so make it a key part of your marketing strategy, says columnist Jim Yu. He outlines seven steps to follow when telling your story with visual content.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/uuKHcN4MFko/visual-content-marketing-building-digital-stories-resonate-133421
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Another personal obsession: Uber Buys Microsoft's Mapping Tech to Reduce Reliance on Google Maps

Another personal obsession: The Key to Using Constant Increase: Figuring out Prices

I’ve a confession to make. I’m a income (gross sales) man. I will consider, conceive and imaginative and prescient increase alternatives with out even making an attempt. Then again, occupied with (and figuring out) prices doesn’t come so simply to me.

I’ve realized that figuring out your prices is an important to developing winning income persistently, sustainably and scalably. Sadly, only a few small and mid-sized corporations have in mind their gross sales value construction neatly sufficient.

This creates two possible issues (one obtrusive and one now not-so-evident):

1. In case your prices are too excessive, you’ll combat to develop profitably and your very sustainability shall be threatened.
2. In case your prices are too low, you can also very smartly fight to achieve the momentum and pace you want to destroy in the course of the noise, separate your self out of your competitors and reach your gross sales increase targets.

The most important metric to bear in mind is purchaser acquisition price (CAC). Whereas this metric is quite common with SaaS corporations, my expertise is that it doesn’t get the eye it deserves in different industries. It’s necessary that you just bear in mind your CAC, the contributors to CAC and the edition you’re imposing to control it.

With a transparent working out, you could make certain that you’re investing correctly in boom. A lack of information makes it not possible to resolve the effectiveness of your gross sales and advertising efforts. On this submit, I define the method we suggest for constructing out your gross sales price version and tips on how to reveal its effectiveness alongside your gross sales and advertising investments.

Calculating CAC

Figuring out your consumer acquisition value is a reasonably easy calculation. You calculate it by means of dividing the full prices related to producing new clients through the selection of new consumers you won in a particular time period.

When figuring out your prices, simplest embrace the prices related to getting new clients. Don’t embrace the prices of preserving or servicing them. For those who’ve obtained salespeople who’ve tasks for each, you have to prorate these bills in keeping with how they spend their time. The identical is correct for any expertise or different gross sales and advertising overhead.

Right here’s a pattern calculation in response to three hundred and sixty five days (observe: that you can run this calculation for any time period, however for this put up each instance is primarily based upon twelve months):

 

On this case, it price this firm just below $20,000 to procure each and every of their 17 new shoppers. However, right here’s the unanswered query: is that excellent or unhealthy? Did this firm spend an excessive amount of to get their buyers, or might they’ve benefitted from investing extra?

Figuring out The place Your Prices Must Be

To respond to that query, you wish to resolve what your goal CAC% is. Calculating goal CAC% is completed with the aid of dividing your CAC via the common lifetime price of a purchaser. Reasonable lifetime price merely measures how much cash a consumer contributes to what you are promoting over the lifetime that they’re with you.

To decide lifetime worth, we counsel the usage of a adaptation of gross revenue within the calculation. The version relies on taking the worth of the sale and lowering it to just the non-gross sales, direct prices of what’s being offered.

Let’s return to our instance. On this case, our pattern manufacturing/distribution firm earns a regular gross revenue of $24,000 per purchaser per 12 months, and their moderate purchaser lifetime is three.5 years. So the lifetime worth of the standard purchaser is $eighty four,000 and the CAC% is 23.5% (calculated by means of dividing their CAC (19,702.ninety four) via their moderate lifetime price ($eighty four,000)).

The next move within the course of varies relying on a few elements, similar to the kind of trade you’re in, your income adaptation and the way aggressively you’re rising. Most gross sales and advertising benchmarks suggest that CAC be targeted between 20% and 35% for growth businesses.

As a general rule, here are some key contributors to determine where on the range yours should be:

 

As a side note, if you’re a very young business you should often go above these norms.

Given the nature of their business, our sample company is in a reasonable range. However, one could make the argument that if they invested more in customer acquisition, they’d be able to grow faster and more profitably.

The next step in this process will determine whether that argument can be won.

Establishing Your Optimum Lead Generation Model

One of the most common mistakes I see companies making that aren’t growing at the sustained rate they desire is they’re not allocating enough resources towards the top and middle of the funnel (the lead generation and lead management functions).

To be able to clearly answer the question about the effectiveness and sustainability of your effort, you must dig deeper into the CAC numbers and determine which parts of the process are your costs being allocated. A simple model to use is:

• Lead Acquisition Costs Percentage – what percentage of your customer acquisition costs are allocated to create sales qualified leads (SQL).
• Sales Acquisition Costs Percentage – what percentage of your customer acquisition costs are allocated to support the new-sales process.

Let’s go back to our sample manufacturing/distribution company and see how it stands up. By using the same numbers as we did to determine the overall CAC but changing the % allocated column to reflect the percentage of costs that go towards creating an SQL, we can determine the cost per SQL.

 

Now we’re quickly able to see that less than 10% of their acquisition costs are geared to support lead generation, and more than 90% go to supporting the actual sales process. This is a formula for stagnation.

Knowing the company that this data is based upon, they’re challenged because they feel that their sales team is at capacity and they’re still not getting the growth results they want. They would be far better off allocating more money toward the top and middle of the funnel to create more sales qualified leads and/or to improve the quality and readiness of those leads when they get into the hands of the sales team.

Here again determining how much money you should invest in the lead generation efforts is highly influenced by the business you’re in and the model you’re using. We recommend that anywhere between 25% and 60% of your CAC be allocated to the creation of SQLs. The following items will help determine how to split your acquisition costs between lead generation and sales:

• How complex is your sale?

The more complex the sale, the more you’ll want to allocate towards the sales process, and therefore be on the lower end of the scale. Don’t make the mistake, however, of under-allocating resources towards lead generation, nurturing and conversion.

• What’s the value of the sale?

A higher value sale will often allocate more towards the sales process and a smaller percent towards lead management.

If you don’t, you should consider one. This would put you towards the middle or even upper band of the lead cost percentage continuum.

• How much of the sale do you want done before it gets in the hands of a salesperson?

A growing trend in the world is empowering the customer to do more of the sale on their own so that when they get to your new-sales team, they’re better educated and ready. This would mean you’d allocate more of your CAC towards lead management.

The Benefits of Allocating More Resources to Lead Generation

When more money is allocated towards lead generation and management, your sales process becomes much more efficient and effective. You’re able to increase the volume and velocity of your lead generation, thus enabling you to increase the average sale value and your closing ratio. Research shows that companies that manage leads well enjoy 50% more sales ready leads (Forrester Research) that make 48% larger purchases (The Annuitas Group).

Up to this point I’ve been highlighting how to calculate and use this data when looking at the results of your efforts. This data is equally important when planning for the future. Determining what you can and should invest in each part of the revenue generation process is valuable when determining the tactics you will use, how you will implement them and how you’ll track your progress.

We call these numbers your target costs. To determine this we created The SQL Target Cost Calculator. Now let’s go back to our manufacturing/distribution company and figure out how much they should be allocating towards creating SQLs (for where they are now and what they should do to drive better results). 

 

Over time, as you improve and enhance your process you’ll see that your sales costs, and even acquisition costs, will decrease. While this is a strong indication of an effective process, don’t make the mistake of under-allocating resources as you may kill the very momentum you worked so hard to create.

 

from Could Be Better | Last Digital Marketing Updates http://could-be-better.esy.es/the-key-to-driving-consistent-growth-understanding-costs.html
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Another personal obsession: Corporations Are Telling The Mistaken Story: We Forgot The Hero And It’s Killing Company Creativity

Who’s the hero of your organization’s story? Columnist Patrick Armitage explains why nice storytelling begins with the buyer, no longer the corporate or the product.

Please talk over with Advertising Land for the entire article.

from Could Be Better | Last Digital Marketing Updates http://could-be-better.esy.es/companies-are-telling-the-wrong-story-we-forgot-the-hero-and-its-killing-corporate-creativity.html
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Another personal obsession:Companies Are Telling The Wrong Story: We Forgot The Hero And It’s Killing Corporate Creativity

Who's the hero of your company's story? Columnist Patrick Armitage explains why great storytelling starts with the customer, not the company or the product.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/nYbXmWa1znA/companies-telling-wrong-story-forgot-hero-killing-corporate-creativity-132760
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Another personal obsession: Why And How Publishers Will Pressure Advertisers To Have interaction Customers

Because the likes of Fb and Google alternate the face of media shopping for, advertisers will wish to focal point on growing content material that folks in truth like, says columnist David Rodnitzky.

Please seek advice from Advertising Land for the whole article.

from Could Be Better | Last Digital Marketing Updates http://could-be-better.esy.es/why-and-how-publishers-will-force-advertisers-to-engage-consumers.html
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Another personal obsession:Why And How Publishers Will Force Advertisers To Engage Consumers

As the likes of Facebook and Google change the face of media buying, advertisers will need to focus on creating content that people actually like, says columnist David Rodnitzky.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/I9y9WduMTL8/publishers-will-force-advertisers-engage-consumers-132686
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Another personal obsession:EU Gives Google More Time To Respond To Antitrust Charges – Pushes Deadline To August 17

"We have asked the European Commission for additional time to review the documents they've provided us," says Google spokesperson Al Verney.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/js9HsMBIWhw/eu-gives-google-more-time-to-respond-to-antitrust-charges-pushes-deadline-to-august-17-133817
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