Another personal obsession:Companies Are Telling The Wrong Story: We Forgot The Hero And It’s Killing Corporate Creativity

Who's the hero of your company's story? Columnist Patrick Armitage explains why great storytelling starts with the customer, not the company or the product.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/nYbXmWa1znA/companies-telling-wrong-story-forgot-hero-killing-corporate-creativity-132760
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