Facebook spokesperson says the new 10-second ads aren't the best advertising option, but they do offer advertisers more flexibility.
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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/8I_wmCI6Ve0/facebook-tries-out-new-10-second-video-ad-option-offering-advertisers-cost-per-view-rate-133911
via Mister Fire
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