Another personal obsession: Facebook Has a New Video Ad Option That Only Charges Advertisers After 10 Seconds of Viewing

What amounts to a video “view” on Facebook? For regular videos, Facebook will give it an official view if it’s watched for three seconds. For video ads, a “view” is really an impressions for advertisers. Facebook’s video ads structure charges advertisers for each impression their ad receives. And since Facebook autoplays videos in the news feed, all someone has to ...

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from WebProNews » Marketing - WebProNews http://www.webpronews.com/facebook-has-a-new-video-ad-option-that-only-charges-advertisers-after-10-seconds-of-viewing-2015-06
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