As the likes of Facebook and Google change the face of media buying, advertisers will need to focus on creating content that people actually like, says columnist David Rodnitzky.
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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/I9y9WduMTL8/publishers-will-force-advertisers-engage-consumers-132686
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