Another personal obsession:How To Begin Leveraging Your First-Party Data By Understanding The Landscape

How do you maximize the power of first-party data? Columnist Mike Sands outlines three steps to help you build a successful first-party data strategy.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/6lLBL4dhfm8/leveraging-first-party-data-starts-understanding-landscape-133054
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