Another personal obsession: Corporations Are Telling The Mistaken Story: We Forgot The Hero And It’s Killing Company Creativity

Who’s the hero of your organization’s story? Columnist Patrick Armitage explains why nice storytelling begins with the buyer, no longer the corporate or the product.

Please talk over with Advertising Land for the entire article.

from Could Be Better | Last Digital Marketing Updates http://could-be-better.esy.es/companies-are-telling-the-wrong-story-we-forgot-the-hero-and-its-killing-corporate-creativity.html
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